Event Details

Our speaker at our February Business Forum was Paul Tansey, Managing Director of Intergage, the Web Marketing Agency.

Paul’s talk built on the excellent presentation by Lee Taylor at January's forum and focused on the concept of Net Promoter Score which is the subject of a book by Fred Reicheld. The book looks at the way in which a positive or negative customer experience can quickly spread via word of mouth (particularly important in the connected world of social media). The net promoter score is a simple but extremely powerful mechanism adopted by many leading companies to measure the level of satisfaction amongst clients and to determine the fastest way to improve any business.

The presentation was an interesting look at how client satisfaction can directly impact a company’s growth.

Please click on the link to download the presentation slides.