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FT.com: Business Life
| Marketers face a hard sell |
| Part three of a series on managing in a downturn looks at how agencies are finding ways to build brands on tighter budgets |
| Banks tackle image as public sees red |
| Tough times mean that chirpy advertising is no longer a suitable way to woo customers |
| Venture with lots of sparkle |
| A plan to sell fine wines in China has paid off by the caseload for the St Pierres |
| Trader who won a green gamble |
| Andrew Owens set up a low-emission diesel company for almost nothing |
| Epicentres of new austerity |
| Conspicuous consumption is giving way to discretion and soul-searching |
| Just the ticket for pressed commuters |
| A few simple tips can take the strain out of crowded journeys on trains and buses |
| Glassmaker that expanded with care |
| The chief executive of Corning says a sense of local responsibility and an aversion to risk give him confidence to face the downturn |
| 'Uptitling' gains stature in troubled times |
| With pay rises scarce, many executives are prepared to accept a more impressive job description in the hope that it will lead to advancement. |
| Adia makes play for a native minority |
| The world's largest sovereign wealth fund has found a smart approach to attracting young Emiratis |
| Hard work to look busy |
| An industrious approach to increased downtime could stop you getting the chop |
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