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FT.com: Business Life
Marketers face a hard sell
Part three of a series on managing in a downturn looks at how agencies are finding ways to build brands on tighter budgets
Banks tackle image as public sees red
Tough times mean that chirpy advertising is no longer a suitable way to woo customers
Venture with lots of sparkle
A plan to sell fine wines in China has paid off by the caseload for the St Pierres
Trader who won a green gamble
Andrew Owens set up a low-emission diesel company for almost nothing
Epicentres of new austerity
Conspicuous consumption is giving way to discretion and soul-searching
Just the ticket for pressed commuters
A few simple tips can take the strain out of crowded journeys on trains and buses
Glassmaker that expanded with care
The chief executive of Corning says a sense of local responsibility and an aversion to risk give him confidence to face the downturn
'Uptitling' gains stature in troubled times
With pay rises scarce, many executives are prepared to accept a more impressive job description in the hope that it will lead to advancement.
Adia makes play for a native minority
The world's largest sovereign wealth fund has found a smart approach to attracting young Emiratis
Hard work to look busy
An industrious approach to increased downtime could stop you getting the chop
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